Capitalism in Media & Communications

What Is Capitalism?

A system which promotes industries for the primary aim of making profit, which eventually continues to feed into that system.

“Capitalist Communications”

There are two angles to study the media’s contribution to capitalism. First, let us not forget how capitalist ideologies spread in the first place. As Artz (2008) put it, ” there is a certain magic in the way citizens have been transformed into consumers”, and that “magic” would certainly be the media.

Second, other than media platforms spreading ideologies, many communication initiatives are “organised as for-profit businesses.” (Fuchs, 2016).

In simpler words, “Capitalist Communications” is the communications industry’s reinforcement of capitalist ideologies, and involvement within the pro-profit system itself.

Reference List

Artz, L. (2008). Media Relations and Media Product: Audience Commodity. Democratic Communiqué 22, No. 1, Spring.

Fuchs, C. (2016). Reading Marx in the Information Age: A Media and Communication Studies Perspective on Capital Volume 1. Taylor & Francis

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